![]() The technique is used to classify customer preferences/requirements into five different categories:īasic: These are “ must-be requirements” customers expect and are taken for granted. The model describes a qualitative relationship between product attributes or features and the degree of customer satisfaction or dissatisfaction that they engender. The Kano model or also known as Kano analysis is a customer-driven prioritization method that is used by many product people to determine priorities. The Kano model was created by the Japanese researcher Professor Noriaki Kano in 1984. Let’s now focus on the Kano model, the prioritization method in the scope of this first article of the series.
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